Job Adverts: How to Write the Perfect Job and Recruitment.
This tool uses the original list of gender-coded words from the research paper written by Danielle Gaucher, Justin Friesen, and Aaron C. Kay: Evidence That Gendered Wording in Job Advertisements Exists and Sustains Gender Inequality (Journal of Personality and Social Psychology, July 2011, Vol 101(1), p109-28). The code is on GitHub, and I'd welcome any suggestions about the wordlists it uses.
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Writing effective job announcements requires satisfying three major goals. First, your ad must catch attention in a crowded job market. Next, your wording should be compelling enough to attract qualified candidates, while including details that weed out those you don't want.
Before writing, especially if you want a good ROI, it’s vital to understand the target audience. The editors at Cosmopolitan clearly understand their readers. Their headlines perfectly target the emotions of their readers. Write an outline of the ad first. Then write the headline. Write several different headlines and read them out loud.
Blind: Blind ads describe job openings but don’t indicate the employer’s name or address. The addresses listed are usually post office boxes. The addresses listed are usually post office boxes. There are legitimate reasons why employers may post blind ads: They may want to fill a position not yet announced within the company or to reduce the number of responses to the advertisement.
Use a professional closing, like “Regards” or “Thank You,” and type your name a few spaces below. Skip one space and type “Encl.” to indicate your resume. Provide your signature between the closing and your typed-out name once the letter is in hard copy.
An advertisement is “any word, letter, model, sign, placard, board, notice, awning, blind, device or representation, whether illuminated or not, in the nature of, and employed wholly or partly for the purposes of, advertisement, announcement or direction”. The definition includes not just the sign but also any hoarding or similar structure used or designed or adapted for use for the.